Why You Should Choose Onport Over a Mirakl Marketplace to Future Proof Your Growth



Sep 22nd, 2021

When it comes to choosing which multi-vendor marketplace solution to use for expanding your marketplace, it can be daunting. So much choice, so many different companies, each with their own distinct way of doing things - it can be a lot to take stock of and to analyse.

One name that often rises above all others is Mirakl. If you are in the Multi-vendor marketplace game, you’ve probably heard of them. A large and well known company, they provide Enterprise level commerce solutions to a host of clients and are a well established player. However, they are coming under increasing pressure from competitors who are disrupting the established marketplace conventions.

A key aspect of this disruption is the rise of Headless Architecture, which is truly transforming the commerce landscape and questioning the once irreproachable rules of the game.


Mirakl is a multi-vendor marketplace SaaS company, which is positioned as one of the largest players in the ecosystem and is often the first port of call for small and mid-level enterprise-level clients. In 2020, its systems handled more than £2.26bn in transactions. (Briggs, 2021). While this may seem like a very enticing figure and a great endorsement for Mirakl, it is clear that opting for a Mirakl marketplace solution is not the only way to ensure your position as a high level player in the world of commerce.

One of the key aspects of Mirakl’s solution is its large, monolithic marketplace package. Designed to give an all-in-one solution that serves all aspects of the clients needs and requirements - it helps Enterprises who seek a known quantity and out-of-the-box style functionality.

Mirakl is known for having a large consultancy based operating method, in which clients are advised through their commerce journey. While this may be ideal for many, the issue is that often, such an approach frequently requires a company and its expectations to mold themselves after the solution, rather than the other way around.

Monolithic Inertia

The core issue that monolithic solutions suffer from is that, all too often, they are an overly complex solution which is cumbersome to use. Generally, filled with multiple patches and upgrades, the result is a highly complicated tool and one that almost certainly will become increasingly difficult to perform specific tasks and processes.

In many cases, people can become experts in merely navigating the mesh of patches and different updates for the solution, requiring that these people be used in any additional projects. Much of the enterprise level software stack ecospace is full of these clunky and inefficient solutions which are overly fragile and prevent agile reactions to changing market forces.

When an opportunity appears, the process of having to sort through a maze of different updates and elements may reduce an organization's ability to respond quickly and effectively. In today’s competitive climate, it is simply not enough to rely on a system that “does the job” - a software system must allow its users to maintain clear flexibility to tackle the new threats and opportunities that arise.

The reality is, that for many companies, choosing to go down the Mirakl marketplace solution route will be more than enough for what they are hoping to achieve. They will receive a functional, out-of-the-box solution which will sificiantl cover their needs. However, for those companies that truly wish to be at the forefront of development and who wish to pave their own way, they may be best suited at looking for a more malleable approach.

Head(less) and shoulders above the rest

One aspect of a modern enterprise level marketplace is the concept of Headless Architecture. What are these exactly you may ask? Headless Architecture is a method of creating software that is designed to split both the frontend and backend of a store.

Why would you want to do this? Simply because it allows you to customize your set up as much as you want. Instead of having to mold your approach around whatever solution you opt for, you are placed firmly in control of how the solution works for you.

Such an approach offers a high level of flexibility and the ability to transform your marketplace and software far faster than before. Instead of having to replace the entire stack, only one particular piece needs to be changed. One element is simply swapped out for another. This ability to migrate quickly saves the company valuable time and money which can be best spent in further bringing value to your customers.

Innovations at MACH Speed

MACH is another concept which is vital to creating a modern and top-tier marketplace. Standing for Microservices, API-first, Cloud and Headless, this approach allows users to incorporate the different service elements into their stack.

Unlike a legacy based, monolithic all-in-one approach, a MACH approach allows users to pick and choose which best-of-breed elements they wish to use. Instead of being forced to use the payment system which belongs to the monolith, a company can choose to incorporate a third party external solution which better suits their needs.

An analogy for a MACH based approach is a buffet of _Michelin-star quality food that users can pick and choose from, only opting to select pre-composed elements which are relevant to their particular requirements.

Such an approach manages to pass by an all too common issue of having bloated and outdated software stacks which just about perform the function that they are supposed to or don’t at all, forcing the company to compromise on what exactly it is trying to achieve.

Onport & MACH

Since Onport was founded by a developer, the transition to embracing the MACH philosophy was not only seamless but always a clear destination. All too aware of the cumbersome, mercurial nature of many of the multi-vendor marketplace solutions, Onport was designed to avoid the common pitfalls of overcomplexity, rigidity, and a lack of experimentation that signal the end of the monolithic architecture age.

Instead of prescribing a view of what developers should be doing, Onport gives them a number of pre-existing infrastructure components. These range from Software Development Kits (SDKs) and our Command-Line Interface (CLI) to extensive API documentation and webhooks. For instance, our CLI module allows Onport to be run from the command line without having to use the web interface. This ensures a more granular system management approach, such as for custom reporting.

Our solution utilises a host of MACH based elements to ensure that our clients are always in a strong position to respond quickly to macro and micro forces within their particular niche. Onport offers a unique flexibility that other marketplace solutions do not.

A Consistent Partner For Growth - Onport

Onport is a multi-vendor marketplace and dropshipping platform. Onport enables product marketplaces to streamline and automate their inventory, orders, payments, and shipping operations. Designed to be flexible, Onport can accommodate both those seeking an out-the-box solution and through our API, those who require a more bespoke implementation. From growing SMEs to well-established Enterprises, Onport’s infrastructure is designed to be a reliable partner for growth.

With Onport, our customers can scale with confidence, streamline their daily operations as well as create truly unique marketplaces. Onport is trusted by brands such as Bombinate, Ad Hoc Atelier, and Naduvi as well as over 200+ other companies.

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